You don't know what's around the corner. But you can be prepared for it. And the time to start is now.

With a crisis communications plan in place – and the confidence that comes with well-rehearsed presentational skills – you have the tools to avert disaster. There are nervous audiences to be reassured (employees, board members, stock holders, customers) and hostile journalists to be confronted.

But you have worked hard in your training sessions. You're no longer fazed by tough questions, you have the facts at hand, and you know how to tell your story with conviction and sincerity.

In contrast, the wait-till-it-happens approach puts brand integrity and livelihoods on the line. Lack of preparation is as costly as it can get.

When the media are on your doorstep, a "no comment" only feeds the frenzy of speculation. Worse, it sounds like an admission of guilt.

Communicating at a time of crisis breaks the cycle of blame and accusation. It teaches you to analyze the key elements of a crisis and to develop your communications strategy. It shows delegates how to:

• think on their feet
• respond pre-emptively to signs of impending crisis
• develop key messages for various media
• manage hostile interviewers
• project a favorable image
• demonstrate sincerity, clarity, and confidence
• convey credibility and compassion
• anticipate and answer key questions
• establish congruence between body language and words
• recover gracefully from memory lapses
• disarm reporters' verbal grenades
• select appropriate language for different audiences
• avoid rhetorical traps
• control audience perception
• avoid misquotations
• overcome stage fright
• maintain control in the hot seat
• use gestures effectively
• avoid the perception of defensiveness
• project empathy and openness

To find out how you can prepare yourself for the unexpected, call us toll-free on (866) 806 4366 or locally on (720) 394 7999 or email info@gurumaker.com. Do it today. Tomorrow may be too late.

Please note: No two programs are alike. We customize each one to meet your objectives. Whether you choose private coaching, workshops, seminars, train-the-trainer or breakout sessions, we tailor the duration and format to suit your circumstances.

Click here to tell us about your unique communication needs.