Who, these days, travels overseas in search of business without having first studied the market? Businesspeople who are serious about international trade take account of the local infrastructure, the legal system, the competition, and numerous other market-specific business drivers and constraints.

But they may well have overlooked something – something so vital that they risk coming home empty-handed. Their potential customers will have dismissed them as boorish foreigners if they hadn't taken the time to study the local way of life and style of business.

Successful global players do their homework more thoroughly. They get to know the customs and etiquette of their target country. They tune in to the nuances of interpersonal communication that identify them as someone who understands and respects their customers. From day one, they look, sound, and act like someone their hosts would like to do business with.

Intercultural training is all about fitting in … communicating on your client's terms, not yours … delivering your message in ways that international clients understand and appreciate … interpreting their responses and reacting appropriately.

GuruMaker training covers:

• intercultural negotiations
• the ethics and etiquette of international business
• using presentation skills to bridge the cultural gap
• the importance of verbal and nonverbal communication
• networking, building friendships, establishing rapport
• cultural sensitivity and adaptability

Customized to your needs and the culture of your host country
Overseas travelers relate to their new surroundings in ways that depend on their previous experiences, their expectations, and their presentational styles. We take these factors into account before devising a program that prepares you for doing business in your chosen country.

Our customized program reflects:

• your personality type
• your language skills
• your existing style of presentation
• the way you relate to new people and situations
• your preconceptions and expectations
• your adaptability
• anything else that might affect your ability to communicate when away from familiar surroundings

Wide choice of customizable programs:

Negotiating across the cultural divide
Homegrown negotiating methods may not be good enough when the other party is working to a different set of rules. We offer appropriate negotiation training supported by powerful role-playing simulations that bring the subtleties and the realities of international negotiations to life. Content ranges from background cultural information to the preparation and conduct of international negotiations.

Establishing consensus through verbal and nonverbal communications
Those who communicate regularly with overseas partners need to establish the rapport and understanding that they take for granted at home. The skills you acquire apply to all types of intercultural business communications: face-to-face across the boardroom or restaurant table, or remotely via video, telephone, or email. Establishing consensus opens the door to mutual trust and productive international business relationships.

Adapting to social and workplace cultures
Not everyone feels at home in their adopted workplace. Executives who work in other countries (in the US as well as overseas) may suffer linguistic and cultural isolation. We offer those who are already working overseas the tools and the self-confidence to improve their performance and morale.

Presenting to cross-cultural audiences
When presenting to audiences with a mixed cultural background, your tried-and-tested presentation skills will not be enough. Many in the audience will have heard something different to what you think you said. This is your chance to make sure that everyone hears the message you intended. Your tailored program covers:

• the use of body language
• analyzing your audience
• telling a story that everyone understands
• structuring your presentation to the culture
• bringing the audience round to your way of thinking
• making sure the answer matches the question
• appropriate humor
• interpreting audience reaction
• persuading audiences of a different culture
• connecting emotionally
• bridging the gap with suitable visual aids

Training for intercultural sensitivity
The rich diversity of international cultures offers numerous business opportunities – providing you can adapt to local conditions with sensitivity. This program explores the key issues. It gives your organization a broad-ranging bedrock of cultural understanding upon which you can build long-lasting international business relationships. Training for intercultural sensitivity will include:

• what are cultural influencers?
• what are the key elements of a target culture?
• successful relationships in world of diversity
• practical examples of intercultural working relationships
• comparisons between US and overseas working cultures

To learn how you can blend in with your overseas business partners, call us toll-free on (866) 806 4366 or locally on (720) 394 7999 or email info@gurumaker.com. The earlier you start, the more convincing you'll be.

Please note: No two programs are alike. We customize each one to meet your objectives. Whether you choose private coaching, workshops, seminars, train-the-trainer or breakout sessions, we tailor the duration and format to suit your circumstances.

Click here to tell us about your unique communication needs.