Corporate speakers bureau development
The technical expertise within your organization adds weight to PR initiatives and credibility to conference presentations. But that knowledge is often in the hands of people who lack the experience or the confidence for public speaking. We'll show you how to turn those experts into a powerfully effective corporate speakers bureau.
Corporate speakers bureau development: Turning in-house expertise into brand-building eloquence
With the right training, almost everyone in your organization could become a polished spokesperson. After all, no one understands your products better than the experts who developed them. Many of them possess insights and experience that go to the core of your brand. They have such a fund of knowledge and stories at their fingertips that presentational training becomes imperative. Failure to turn them into compelling speakers is a waste of your two most valuable resources: your people and the knowledge they possess. The collective name for the in-house experts that you can call upon to speak for your organization is a corporate speakers bureau. Bureau members add authority to your brand. They bring brand credibility to conference speeches, media interviews, evidence to regulatory authorities, public debates, representations to investors, and industry forums. Your corporate speakers bureau is a showcase for organizational talent. It lends credibility to your sales claims and adds weight to your PR initiatives. When an expert speaks with enthusiasm and in jargon-free terms about the technology behind your products, people listen. They warm to the expert's persuasive blend of professional credibility and honest optimism.
Developing your speakers bureau is an investment in long-term brand credibility. The presentational and storytelling skills that we teach your colleagues do more than empower them to speak on your behalf. Tthey convert them into sought-after media pundits.
Developing your corporate speakers bureau will:
- Build an image of corporate technical excellence and opennes
- Reinforce marketing and branding efforts
- Support public relations efforts
- Develop and enhance staff communication skills
- Support corporate team-building programs
- Promote communication among company executives
- Increase corporate visibility and media exposure
- Build your brand
- Provide a pool of media-friendly pundits
Training for your corporate speakers bureau team could include:
- Learning how to read an audience
- Mastering the “bridging technique” in answering questions
- Maintaining focus and thematic unity
- Interview and media techniques
- Creating powerful openings and closings
- Overcoming bad habits and minimizing nervousness
- Establishing credibility and likeability
- Structuring presentations for maximum impact
- Connecting emotionally and intellectually with an audience
- Interacting effectively with PowerPoint or slides
- Handling Q & A sessions with confidence
- Getting their major points across fast
- Building confidence and projecting personal magnetism
- Using notes effectively
- Mastering voice projection, inflection, and delivery
- Knowing how and when to use humor
- Controlling stage fright
- Gesturing for emphasis
- Using body language effectively
To find out how your technical staff can boost sales and credibility, call us toll-free at 866-806-4366 or locally at 720-394-7999 or e-mail info@gurumaker.com. Their knowledge is an asset that you cannot afford to waste.
Please note: No two programs are alike. We customize each one to meet your objectives. Whether you choose private coaching, workshops, seminars, train-the-trainer, or breakout sessions, we tailor the duration and format to suit your circumstances.
Click here to tell us about your unique communication needs.